The lack of training is one of the main reasons for failure in China but one of the easiest problems to solve. Our trainings are very practical, constantly updated, truly insightful, realistic on its advice towards China, adapted to each audience and delivered in different programs’ formats.
A market research includes specific information such as the potential of your product, optimal price range or adequate sales channel, which will help you to approach the market in a proper, cost-effective way, avoiding unnecessary expenses produced by a natural lack of experience and expertise in China.
The Trademark Law in China adopts the “first-to-file” system, which grants exclusive rights of trademark use to the registrant who applies first, and provides the registrant a high degree of legal protection for its exclusive use in China. It is extremely important to register your brand before it is exposed to Chinese market.
Chinese buyers trip
Being a Government Trade Organization or an industry association, sometimes it is easier, and more effective, to bring decision makers from potential clients to meet a group of exporting companies in your home country than to meet them in China. Costs might be lower and you will be playing at home, saving considerable time and travel budget.
Industry development program
Industry associations are constantly seeking to raise awareness of their sector and origin in China. This contributes to increased sales by their associates and the creation of a trade barrier for market newcomers, who will not enjoy the numerous advantages that a recognized leading origin offers.