Yesterday we delivered a seminar on the imported F&B market and distribution in China in cooperation with the Galician Food Cluster for companies interested in accessing the Chinese market with special focus on fish and seafood products.
Our goal was to deliver key materials and tools to develop strategies to target the Chinese fish and seafood market.
The session was divided into several sections. We focused on distribution and sales channels, technical barriers, commercial approach and the best practices for branding and marketing fish in China.
China has experimented large growth in its imports of fish and seafood products, making it one of the major fish markets worldwide.