Yesterday we started the week in Helsinki, delivering a training session on Branding and Marketing in China in cooperation with Business Finland for Finnish companies interested in accessing the Chinese market. The session was divided into two main parts.
The first one focused on Chinese consumer behaviour and F&B sales channels overview, where we analysed the new trends of Chinese consumption, especially the impact of digital marketing and social media and we focused on e-commerce and convenience stores as the fastest growing sales channels in China.
Then we looked into E-commerce and different entry options for Finnish exporters and the best practices for branding and marketing in China, going deeply into digital marketing and best branding strategies.
After the training session, Pablo Recio had individual meetings with some Finnish companies requiring individual advise to access the market. Today the individual meetings have continued during the morning.