On Thursday 17th we delivered a presentation on trends for the imported F&B market in China in cooperation with FIAB (Spanish Food and Drink Industry Federation) and Food Link Spain.
Food Link Spain is a group created to promote the internationalization of F&B Spanish companies. FIAB acts as the group manager holding meetings at their offices.
The session was focused on retail channel, Ecommerce and consumption trends. The goal was to deliver key information and tools to better understand the Chinese F&B market and to support the development of strategies for the main F&B sales channels in China.