Yesterday June 12th, Eibens participated in a meeting for Galician companies lead by Alberto Núñez Feijoo, President of the Regional Government of Galicia, organized by the Economic and Commercial Office of the Embassy of Spain in Beijing.
Directors of Galician market-leader companies such as Feiraco – Clun, Clusaga (Galicia Food Cluster), Conservas Albo, Aceites Abril, Estrella Galicia, Conxemar, Coren or Martín Codax attended the event together with Juan Cividanes Roger and Juan Feijoo, from the Galician Institute for Economic Promotion (IGAPE).
Eibens’ brief exposition opened the gathering. It went through key aspects of Marketing for exporting F&B companies in China and new opportunities, emphasizing the importance of registering your trademark, adapting your marketing strategy to Chinese market and using Chinese social media for promotion purposes.
Also, other experts in China joined the meeting, like Martina Gerst from the EU SME Centre who talked about Agri business in China, Manuel Valencia, the Ambassador of Spain in Beijing, Manuel Galan from the Spanish Chamber of Commerce in Beijing, Javier Warleta from the European Union Chamber of Commerce in China and Samuel Juárez, Agriculture, Food and Environmental Affairs Counsellor for the Embassy of Spain in China.