The seminar focused on E-commerce in China, one of the fastest growing sales channels in China and closely linked to the digital marketing boom in the country. First, we went through an overview of the situation of E-commerce and entry options for Lithuanian exporters interested in accessing the market via this channel. Then we analyzed marketing tendencies in China, moving from traditional marketing, to online marketing and now to O2O marketing. Finally, we explored CBEC particularities against traditional E-commerce, giving special attention to WeChat shops.
After the training, there was a period for informal networking and meetings for companies’ individual consultations.