From April 25 to May 1, the Embassy of Estonia in Beijing, in cooperation with the Ministry of Rural Affairs of Estonia, the Ministry of Culture of Estonia, the Ministry of Foreign Affairs of Estonia, and Enterprise Estonia (EAS); organized a week-long arrangement of exciting events aimed to promote Estonia in China, within the framework of celebrating 25 years of diplomatic relations with China.
Within this context, a delegation composed by 9 Food and Beverage companies visited China in order to introduce their products to the market. Eibens took part of this activity, organizing more than 40 B2B meetings with trading companies and supermarket chains that took place during the week.
On April 28th, a seminar session for the companies was held at the embassy, where Eibens introduced the F&B Market in China and its particularities. Other relevant topics like e-commerce for F&B and IPR Protection were introduced by the EU SME Center and China IPR SME.
Later on, a dinner event took place, where attendees were able to enjoy Estonian food prepared by the Chef Inga Paenurm, as well as refreshing cocktails made with products from Estonia.