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EIBENS participates in AEFA’s annual meeting to report on Alfalfa Promotion Campaign

alfalfa

On July 9th, EIBENS participated on AEFA‘s annual meeting (Spanish Association of Manufacturers or Dehydrated Alfalfa) that took place in Zaragoza.
During the meeting, EIBENS reviewed the situation of the Chinese market on alfalfa, evolution of imports from different countries, Spain’s position within the imported alfalfa market, and other relevant aspects for participating companies.
Moreover, as part of the promotion campaign for Spanish dehydrated cmapaign in China, EIBENS presented the results of the different promotional activities that took place in 2019, as well as introduced the planned actitivities for 2020 and 2021.

In 2020 and 2021, Eibens will keep working, together with AEFA and ICEX to reinforce the understanding of our product and towards a better adaptation to Chinese market demands, in terms of quality and commercialization.

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