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‘Colours By Europe’ communication campaign was successfully launched

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The two-year ‘Colours By Europe’ communication campaign by the European Union was successfully launched with the inaugural events held in Beijing on 7th May 2019 and in Shanghai on 9th May 2019.

The campaign will promote EU agri-food products throughout mainland China and raise awareness on three main aspects of European products: food safety, quality and authenticity.

During the kick-off events, the activities, social media and media actions of the campaign were laid out to an audience of food and beverage professionals in China and EU stakeholders. We will hold events in cities such as Beijing, Shanghai, Tianjin, Shenzhen, Guangzhou, Wuhan, Chengdu, Qingdao or Xiamen.

Learn more about upcoming events by following the campaign’s official WeChat and Weibo accounts. You can scan the QR code below or search the account name 享味欧洲. Many surprises coming soon!

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