Last Monday we presented the results on the report of cheese for pizza (and other applications) in China to Bord Bia, The Irish Food Board.
We introduced the opportunity of this industry and discussed the importance of the size of the market, the main brands and formats, as well as the cheese imports to the country.
As part of the report, we focused on the different countries and international brands approaches to the market and the pizza industry. Furthermore, we unfolded the possibilities of the distribution and supply chain in China. Finally, we provided the client with our recommended approach to the best strategy.
We believe Chinese cheese and pizza consumption will continue growing, which makes this a market niche with interesting possibilities and potential.