1563

Training

 
The lack of training is one of the main reasons for failure in China but one of the easiest problems to solve. Trainings are very practical, constantly updated, truly insightful, realistic on its advice towards China and adapted to each audience, such as SMEs, large exporters, Trade Government Agencies, Embassy staff, business schools, industry associations, among others. Trainings are delivered in different programs’ formats, from 1-day training to a full-year multisession trainings and coaching. There are different modules:
1223
Sector analysis in China

  • Market overview
  • Opportunities
  • Buyers and consumer analysis
  • Geographical analysis
  • Channels analysis:
    • Retail
    • Horeca
    • Online overview
    • Main players
  • Main distributors
  • Product analysis
  • Distributor brand
  • Role of Hong Kong
  • Fairs and events evaluation
  • Organic products
  • Food scandals
  • Scams

1211
Commercial approach
  • Trademarks
  • How to find the right partner
  • Preparing the visit
  • Negotiations
  • Managing incentives
  • Follow up
  • Product prices, competitors and price build up

1212
Technical barriers
  • Export-import process map to China
  • Protocols, export models, inspector visits, listed companies
  • Documents needed and licenses needed
  • How to get them:
    • Obtain the licenses
    • Review the set of documents
    • The first import and the export test
  • Import procedures
  • Labelling
  • Main products case studies
  • Practical issues

1215
E-commerce
  • Internet in China
  • Social media
  • Ecommerce
  • Ecommerce for F&B. Models
  • Main players and behaviour
  • Payment methods and logistics
  • Developing our strategy
  • Costs and resources

1224
Operating and investing in China
  • Contracts and dispute resolutions
  • Human resources
  • Commercial relations
  • Sources of information
  • Investment vehicles/options:
    • Agents and representatives
    • Representative office
    • WFOE
    • Joint Ventures

1222
Long term strategy, Marketing and business plan
  • Main considerations for a long term strategy
  • Marketing basics
  • Key aspects of marketing in China
  • Brand adaptation
  • Promotions and price discounts
  • Online promotion:
    • WeChat
    • Weibo
    • Website
    • Search engines
    • Bloggers
  • Off line promotion:
    • Traditional means
    • Promotion in points of sale
  • Evaluation of our option and long term plan
  • Business plan for China
  • Next steps

1225
Chinese Outbound Investment
  • Overview
  • Geopolitics
  • Destination analysis
  • Belt and Road Initiative, BRI and 16+1
  • Domestic structure for outbound investment
  • Strategic approach
  • Attracting Chinese investment
  • Study case: Puerto Rico