The EU SME Centre published the new webinar about the imported and craft beer market. This webinar is presented by Daniel Pedraza our China Director and is based on the market report that was published by the EU SME Centre last month and executed by Eibens.
The Chinese beer market is changing quickly as imports are rapidly increasing (38% growth in 2017) and microbreweries are popping up in major cities as a response to a booming demand by more sophisticated, wealthier consumers.
This ten-minute teaser webinar describes, analyses and quantifies the three main market segments identified: mass-consumed Chinese beer; leisure beer; and craft beer and foreign brands on tap.
To get further insights, take a look at the full report – The Beer Market in China.