Last April 25th we carried out a full-day training for more than 50 Spanish F&B companies in Valladolid (Spain). The event was organized by the Agricultural Technology Institute of Castilla y León for companies associated to their brand “Tierra de Sabor”.
The training was designed to offer the Spanish companies an overview on Chinese F&B market situation and an analysis of their business opportunities considering their products. The agenda included key topics for exporting to China, such as distribution channels, commercial approach, technical barriers and promotion options for “Tierra de Sabor”.
Before closing up, we had a Q&A session to go deeper in the aspects in which the companies were more interested.