Three-day road trip in Italy: training companies in Bologna, Milan and Cagliari

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This week Eibens toured Italy training companies in cooperation with the EU SME Centre and the China-Italy Chamber of Commerce on How to Best Sell Food & Beverage Products to China and How to do business in China.

Italian companies, food industry associations and regional trade promotional agencies joined the trainings in Bologna, Milan and Cagliari, on June 5th, 6th and 8th respectively, which were divided into four different modules: Overview of the Chinese market, Technical barriers to business, Commercial approach and E-commerce.

The complete session is focused on giving an accurate overview of China’s current F&B market, understanding the latest consumption trends and helping the attendees to get a clear image of the regulations of the sector and how to stay compliant at the same time they manage to successfully export their products to China.


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