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Seminar for the Spanish Association of Sweet Products with Nielsen, Google, Kantar Worldpanel and Eibens on May 31st

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Next Wednesday, 31st of May, Pablo Recio will speak at the III Seminario del Dulce, organized by Produlce, the Spanish Association of Sweet Producers and supported by the Ministry of Economy, Industry and Competitiveness.

This half-day conference focuses on the impact of the digital era on the industry. Nielsen will provide a few tips to consolidate growth by integrating digital systems. Kantar Worldpanel will explain how the digital era has shaped the consumer behavior. Google will help the companies understand the challenge that the digital transformation means for the food and beverage industry. Eibens will outline the opportunities for imported sweet products in China and online trends in the country.

For further information and registration, contact: produlce@produlce.com

2017 Programa III Seminario del Dulce - PRODULCE_001

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