Second Edition of the Eibens-FIAB Long-term Development Programme in Chinese Market took off on September 26th in Madrid.
During yesterday and today we have covered Module 1 and 2, which includes Country overview, Commercial Approach, Technical Barriers and Distribution. The sessions were attended by some market leaders in Spanish market, including meat, dairy, snacks and packaging companies. After the training, there were individual meetings with companies, meant to offer them a more personalized advise and support in their China project.
Next session, which will cover E-commerce and Marketing, will be hold on December 17th and 18th. There will be coaching sessions in between the two sessions, until February 2019, for those companies who have registered for the whole programme.