Next September, Eibens and The Spanish Food and Drink Industry Federation (FIAB) will launch the second edition of the Long-term Development Programme in Chinese Market designed for Spanish F&B companies.
Since the rules and practices in China change continuously, we understand that training should be not only practical, but continuously updated and linked to coaching sessions where companies can ask questions freely. Through this system, we can anticipate the difficulties that companies face when developing their projects in the field and give them advise in their path to success.
This programme consists of 4 training modules, i.e. 4 full-day training sessions, which are: Current market situation and distribution of imported foods; Commercial approach and technical Barriers; E-Commerce; and Marketing for imported foods in China). The training sessions are complemented with coaching sessions on site and online and support for the participant companies when implementing their ‘China project’.