Last March 28th, Eibens carried out a training session on Marketing and Distribution channels in China in cooperation with Business Finland, a merger of Finpro – the Finnish trade promotion organization – and Tekes – the Finnish Funding Agency for Innovation.
The training session was attended by more than 50 F&B Finnish companies, including producers and exporters of many different products, such as beer, liquors, water, cereal, bakery, food supplements, jams and comfitures or berry products. We developed a tailored training session considering their type of products and company size, in order to offer a precise perspective of Chinese market.
The following day, we participated in a 1-on-1 meeting round with 11 of the companies that attended the training session. We had the opportunity to answer their questions and give them further information and advice related to F&B market in China, especially regarding first crucial steps when accessing it.