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Interporc – IV International Pork Sector Forum – Spanish pork targeting Chinese market

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Last Wednesday 29th November 2017 we were invited to the IV International Pork Sector Forum organised by Interporc. Its slogan, “From globalization to total connectivity”, refers to the efforts made by the industry in terms of digitalization and innovation as key factors for success.

Currently, Spain is the second largest exporter of pork in the world, just after Germany, but market leader in Chinese market. China is the largest importer of Spanish pork, representing 19% of Spanish exports, which means more than 874 million euros export value. There is still growth potential not only in Chinese market, but in many Asian countries such as Japan and South Korea.

Event agenda

10:00 – 10:15     Mr Manuel García – President Interporc. Welcome Discourse

10:15 – 10:25     Mr José Luis Kaiser – General Director of International Trade and Investment of the Secretariat of State of Commerce, Ministry of Economy, Industry and Competitiveness. Inauguration

10:25 – 10:45     Mr Alberto Herranz – General Director Interporc Conferences. “The Importance of the Interprofessional in the Development of the Spanish Porcine Sector of Capa Blanca in the New World Order”

10:45 – 11:00     Mr Daniel De Miguel – Interporc International Director. “International Actions Developed By Interporc in 2017″

11:00 – 11:30      Ms Adrienne Egger – Consultant Gira Food. “Economic Perspectives of the Swine Sector and Its Impact on the Spanish and European Companies, Trends and Projections”

11:30 – 12:00     Coffee Break

12:00 – 12:45     Mr Jin Guanglei – Grupo Alibaba / Yiguo.Com. “New Trends of E-Commerce” Case Study China: Current Situation, Trends and Opportunities for the Spanish Pork Sector

12:45 – 13:30     Mr Gonzalo Bernardos – Economist and Expert Consultant. “Opportunities and Risks in the World Economy”

13:30 – 13:40     Mr Carlos Cabanas Godino, Ministry Of Agriculture and Fisheries, Food and Environment (MAPAMA). Closing

13:40 – 14:00     Colloquium

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Picture thanks to Rafael Jimenez Buendia

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