Continuing with the Campaign for the Promotion of the Spanish Alfalfa in China for the Spanish Association of Manufacturers of Dehydrated Alfalfa (AEFA), developed by Eibens in cooperation with the Spanish Institute for Foreign Trade (ICEX), we have organized and coordinated the participation with the Spain pavilion on the 2018 China Dairy Fair.
The fair takes place on the New International Convention & Exposition Center in Century City in Chengdu, from June 28th to 30th. The association is represented by its director, Luis Machín, and 5 of their members: LITERANA DE FORRAJES, ALFALFA MONEGROS, ALFEED, IBERALFA, and AGROQUIVIR
Ms Ana María Martínez Jerez, Counsellor of Economic and Commercial Affairs of the Spanish Embassy in Beijing, visited the Spanish booth and expressed the Spanish Government’s confidence in the potential of Spanish alfalfa in the Chinese market.
Mr. Luis Machín was interviewed by Hayfarmer, the largest publication about dairy industry and animal feed in China. During the interview, he said that the participation of AEFA in the tradeshow represents just the first step in the promotion of Spanish alfalfa in China and the beginning of its successful future.
Shortly more activities for the campaign will come, we will keep you posted.