This is the end of an intense week for the Campaign for the Promotion of the Spanish Alfalfa in China. Together with 10 Chinese importers, farm managers and industry media, we have travelled to 7 Spanish cities (Barcelona, Lérida, Zaragoza, Burgos, León, Oviedo and Madrid).
During these days, we have arranged more than 10 visits to alfalfa fields, processing companies, farms, dairy producers and academic institutions. These visits were complemented with 120+ B2B meetings, aimed to increase the knowledge of Spanish dehydrated alfalfa in Chinese market and open potential negotiations.
This campaign, developed together with the Spanish Association of Manufacturers of Dehydrated Alfalfa (AEFA) and the Spanish Institute for Foreign Trade (ICEX) will continue with online trainings in September and promotional and instructive events in Shanghai and Guangzhou in October.