Last week was the busiest peak of the year so far with Eibens taking part at FMA China, Sial Shanghai, Spanish Pork Night organized by Interporc, Fruit Logistica Shanghai, “Enjoy it’s from Europe” safety seminar and Malee gala dinner.
FMA China and Sial are two of the biggest tradeshows in China focused on imported and local F&B, gathering major market players from retail, foodservice, import/export trade and manufacturing.
The Spanish Pork Night, that was celebrated at the same time with Sial, represented a main event for the pork industry in China, attended by Chinese importers and distributors, Spanish and Chinese public representatives and the media.
Fruit Logistica has arrived for the first time to Shanghai, after gaining a great reputation as a tradeshow specialized in fresh products in Asia and Europe.
Besides Eibens team delivered trainings for the EU Commissioner Phil Hogan’s business delegation on consumer trends for the plenary sessions and fruits and vegetables for the sector sessions.